The effect of country personality on destination choice and satisfaction

The developments in the century we live have also affected tourism sector. In particular, competition between destinations has increased, and many new begun to be offered tourists. This situation caused decision-making processes of tourists become more complex. Because consumption preference decisions are by emotional as well rational factors. Many factors play a role tourists' destination choices purchasing decisions. When consider countries destinations, country personalities can influence choice From this point view, it is aimed at determining whether country’s personality perceived visiting Turkey an effect on their satisfaction. It known that positive perception significant consumers' and, accordingly, satisfaction with destination. context, first conceptual framework was created, then data were collected through face-to-face online surveys research, 395 questionnaires applied foreign evaluated. obtained study analyzed SPSS statistical package program discussed terms descriptive inferential statistics. As result analysis, been determined there relationship personality's addition, regression seen positively both perceptions